Content Marketing

How to Build a Winning Web Marketing Strategy

5 Ways to Online Success!

About two years ago, Forbes predicted the following top trends would dominate the Internet landscape by now. Take a look, and see that these have stood the test of time:

websites
e-newsletters
social media
videos
articles on other websites

As you can see, all of these play a vital role in your overall marketing strategy. A successful marketing campaign incorporates all […]

May 16th, 2016|

How to Build a Following Online

Use the Internet to increase your audience AND your sales

Whether you write books, play in a band, sell your art at craft shows, you can harness the power of the web to build your brand and ultimately increase your revenue.

Who says you have to be a starving artist?

First, it’s worth the investment up-front to have a polished, professional website, […]

March 25th, 2016|

Blogging 101: Understanding the Basics

How Your Blog Can Make You More Successful

What is a blog?

Think of a blog like an editorial column written either by you or a ghost writer for you, that shares your perspective on aspects of your industry and/or reveals your personality. It’s frequently updated, so that visitors will want to return AND so search engines will give you a high […]

March 7th, 2016|

Words AND Pictures: How to make your online content stand out

In the film, Words and Pictures, two school teachers have a debate about which is more powerful—words or pictures. When looking at online content, it’s important not only to use both, but to use them in a way that’s most effective.

There’s great web content and there’s content that gets results. How do you know which kind of content you have?

WHAT […]

February 24th, 2016|

The Art of Mastering Great Online Content

The Best Guidelines for Engaging an Audience

Is your online content a hit or a miss? Remember, content should be natural, conversational. The real art is managing the SEO essentials to get your content noticed in search engines, while writing to engage a reader. If you can’t hire professionals who do this every day, then follow our guidelines to help you […]

February 8th, 2016|

How to Increase Customer Loyalty

4 Ways to Become a Beloved Brand

If you do your homework, you know that the brands that succeed do more than watch the bottom line. Increasing customer loyalty is the best way to increase sales. You want your target audience to return and recommend you to everyone they know.

How do you generate that kind of loyalty? Again, this is a […]

February 1st, 2016|

The Top 7 Web Marketing Trends in 2016

A new year means new opportunities to grow your business.

It’s a new year, which means you’ll want to know the latest trends that could impact your web marketing efforts.

1. Videos

With Google’s ownership of YouTube, it’s not surprising that we’re seeing more video ads and visual content than ever. Google was behind Yahoo! and Bing in including video-based advertisements in its […]

January 22nd, 2016|

Influencer Marketing

The Secrets of Standing Out in a Crowded Marketplace

The Internet is saturated with content all jockeying for a position where the most eyeballs will see it. It’s hard to stand out from the crowd. That’s why you want to reach an influential blogger. One positive blog that goes out to thousands of followers could really boost your business’s sales, […]

January 15th, 2016|

Secrets of Success with Social Media

Straight Talk to Make Social Media Work for You

This holiday season, our gift to you is the secret of successful social media marketing. The truth is, most businesses aren’t reaping the benefits of social media. Here’s how YOU can:

Quality over quantity

Many companies believe they should have as many social media accounts as possible. While we’ve talked about the importance of […]

December 30th, 2015|

Visual Content Marketing By the Numbers

They say a picture is worth a thousand words. Never has this been more true than on your website. It’s increasingly important to include video or graphic elements to accompany the text on your website. Why? Consider this:

The average person gets distracted in 8 seconds.

Think about that a moment. Whether it’s text or video, you have to grab people […]

December 5th, 2015|