Content Writing for SEO

Blogging Vs. Podcasting

To Podcast or Not To Podcast—What’s Best for Your Brand

Lately there’s more and more buzz about podcasting. Since 2013, there’s been a 75% increase in the number of listeners to podcasts—64% of them are heard on smartphones or tablets. The reason for the increase is partially due to these devices, because now people don’t have to sit in front of […]

July 13th, 2016|

How to Build a Winning Web Marketing Strategy

5 Ways to Online Success!

About two years ago, Forbes predicted the following top trends would dominate the Internet landscape by now. Take a look, and see that these have stood the test of time:

websites
e-newsletters
social media
videos
articles on other websites

As you can see, all of these play a vital role in your overall marketing strategy. A successful marketing campaign incorporates all […]

May 16th, 2016|

Blogging 101: Understanding the Basics

How Your Blog Can Make You More Successful

What is a blog?

Think of a blog like an editorial column written either by you or a ghost writer for you, that shares your perspective on aspects of your industry and/or reveals your personality. It’s frequently updated, so that visitors will want to return AND so search engines will give you a high […]

March 7th, 2016|

Words AND Pictures: How to make your online content stand out

In the film, Words and Pictures, two school teachers have a debate about which is more powerful—words or pictures. When looking at online content, it’s important not only to use both, but to use them in a way that’s most effective.

There’s great web content and there’s content that gets results. How do you know which kind of content you have?

WHAT […]

February 24th, 2016|

How to Increase Customer Loyalty

4 Ways to Become a Beloved Brand

If you do your homework, you know that the brands that succeed do more than watch the bottom line. Increasing customer loyalty is the best way to increase sales. You want your target audience to return and recommend you to everyone they know.

How do you generate that kind of loyalty? Again, this is a […]

February 1st, 2016|

The Top 7 Web Marketing Trends in 2016

A new year means new opportunities to grow your business.

It’s a new year, which means you’ll want to know the latest trends that could impact your web marketing efforts.

1. Videos

With Google’s ownership of YouTube, it’s not surprising that we’re seeing more video ads and visual content than ever. Google was behind Yahoo! and Bing in including video-based advertisements in its […]

January 22nd, 2016|

Visual Content Marketing By the Numbers

They say a picture is worth a thousand words. Never has this been more true than on your website. It’s increasingly important to include video or graphic elements to accompany the text on your website. Why? Consider this:

The average person gets distracted in 8 seconds.

Think about that a moment. Whether it’s text or video, you have to grab people […]

December 5th, 2015|

Generating Blog Ideas, 6 Ways to Make Them Stay

You understand the importance of doing a weekly or bi-weekly blog for your business, but you’re concerned that you wouldn’t be able to come up with enough ideas. First of all, you can simply work with an experienced web developer like Your Page Today, where a constant stream of blog content is provided, and you’re able to give input, as […]

December 2nd, 2015|

Anatomy of a Blog

5 Things to Remember When Writing Winning Blog Posts

Of course, we recommend having professionals write your blogs so you can focus on growing your business. However, if you do decide to go it alone or do one guest post now and then, here are a few tips to make your blogs brilliant, with a focus on content.

1. Make it […]

December 1st, 2015|

Starting Your Own Blog? 4 Best Blog Venues

If you’re just starting out, a blog is an excellent, cost-effective way to promote your business. Eventually, you’ll want to work with a web developer to make your blog a part of your website, so that it’s easy to locate and interconnected with all of your site content. Until then, however, you can choose from several blog venues—some of them […]

November 19th, 2015|