Mobile-friendly websites are necessary if you want to rank high in search engines.

Starting on April 21st, Google will make a change to its ranking algorithm to consider the mobile-friendliness of a website as an important ranking criteria.

How can you tell if your site is mobile-friendly?

If you have an existing website, check to see if your site is mobile-friendly here:  https://www.google.com/webmasters/tools/mobile-friendly/ . Before you check, please note that some website developers have said this is not a completely accurate test of what sites are viewable on mobile devices. However, not to squash your creativity, but if you want your site to rank high on Google, you’ll have to make sure it’s Google-friendly in order to be considered mobile-friendly.

If you’re building a brand new site, you can go about it two ways: build it from scratch or use an existing template provided by CMS (Content Management Systems) packages (Ex. WordPress, Google Sites, Blogger, etc.).

When you build your own, you’ll need to use code and scripts to give your site form and content.

A CMS program provides a template, while you just add your text and images. Non-tech savvy people often prefer these templates, although they don’t always allow you to make changes to certain elements or customize as you’d like.

A third option is to call on a website builder who can make your site dynamic and give you the ability to change things as you go. At yourpagetoday.com, we build websites that not only grab attention and secure high rankings in search engines, we also stay on top of trends, like mobile-friendly configuration, that will keep your site ranked high.

Basic Guidelines for Going Mobile

Be sure to let Google know when a web page is mobile-friendly (see 3 ways to do this below). Next, keep your site “crawlable” so the search engine can still find you. And try not to make mistakes that annoy your visitors, such as videos that won’t play or links that don’t go anywhere.

What is Mobile SEO?

The best way to think of mobile SEO is that it’s a guideline for making your website content viewable on more than one device. Smartphones, tablets, etc.

There are 3 Ways To Go Mobile: Responsive Design, Dynamic Serving and Separate URLs. Responsive Design, which Google recommends as a design pattern, lets you keep the same URL and same HTML code. Dynamic Serving allows you to keep the same URL, but your HTML code would change depending on which type of device your site is displayed. Separate URLs mean you would have different codes for each device, and all with different URLs.

Keep in mind, there is no Google preference for any of these formats as long as Googlebot can access your pages effectively. If it can, you’ll retain a high ranking in the search engines.

The bottom line: You want to ensure that your website interface works well no matter where it’s viewed, and that you don’t lose your place in the search engines.

We can help you optimize the impact of your website using the most up-to-date tools and configurations. Contact us for more information today!