Now more than ever, you’ll have to take mobile development seriously. More people than ever before are using smart phones and tablets. Experts say these mobile devices may completely replace desktops as soon as this year. Already, more than 40% of all web traffic occurs on mobile devices, and is estimated to reach 75% by 2018.

There are no signs of this trend slowing down.

Google’s algorithm update in April of 2015 crawls exclusively for mobile-friendly websites, apps and deep links to screens within the apps. In response to this, some companies have created mobile apps in addition to optimizing their sites to make them mobile-friendly. Does your website pass the test? Click here to find out!

What does this mean to you?

To stay competitive and relevant, you have to give mobile users what they want, which is, simply, a pleasant, not frustrating, experience when they visit your website. They want quick loading sites with easy navigation, and more importantly everything that they need to see and read should be visible on a screen fit for mobile devices of all sizes.—NOT a site built for a big screen where they have to scroll all over the place to read it. They also want links that go (or redirect) to mobile-optimized pages. If you have playable media, it must work on a smart phone, or you can bet that visitors will go elsewhere.

Attention spans are quicker than ever. You can’t rely on anyone to be patient while your site takes a few seconds longer to deliver what users are looking for. They won’t wait around. It’s an understatement to say it’s become an even more fast-paced world!

How can your website meet this demand?

Besides ensuring that you deliver the features listed above, keep in mind these factors:

Different size layouts. Remember that your interface will have to be adjusted to adapt to a smaller screen. You want a developer who can ensure that your site will look great on any size screen, because many users prefer bigger graphics on tablets than on their phones. So you have to be able to accommodate everyone.

Emphasis on scrolling, not clicking. This is part of the “responsive design trend.” On a smart phone, scrolling is faster and delivers more information. Big buttons that you have to click on are falling out of favor, because they can slow down the user experience on phones.

Smarter designs. There are many new trends in designing for mobile devices. One of these is the “hidden menu.” When the menu is invisible, it reduces clutter on the home page. The menu isn’t visible until you swipe over it. Designs that are more efficient in this way are gaining in popularity.

Animation. When done well, this is always a great feature, providing additional information and wonderful surprises that users enjoy.

The bottom line? If you don’t update your SEO to adapt to the growing mobile landscape, you’ll miss out on a lot of web traffic. At Your Page Today, we’re committed to your ongoing web marketing success. We stay up-to-date on growing trends and technology, so that we can make sure your website is competitive in the marketplace.

Call us today to evaluate your existing site and to help you develop one that’s mobile-ready.

Your Page Today is a full-service web development company serving central Massachusetts—Barre, MA; Holden, MA; Auburn, MA; and Oxford, MA