Your Questions Answered

Social media is an exciting, and mysterious, marketing concept for most businesses. It seems that most are aware that there is a need to connect via social media platforms, but they don’t know how to take advantage of the opportunities that social media affords.(See last week’s blog for information about using social media to your company’s advantage.)

Here are some surprising statistics about social media that might benefit your marketing strategy:

Which social media sites drive the most traffic back to websites?

Not surprisingly, it’s Facebook, Twitter and Pinterest. This is not to say that other sites may not be helpful, depending on the nature of your business.

Is Facebook still as relevant?

This question comes after more than 11 million young people have left Facebook since 2011. Instagram is more popular with the younger generation. But Facebook is still going strong among other demographics. If you’re worried about Facebook, don’t be—80% of customers expect brands to be present on Facebook.

When is the best day for consumers to engage on Facebook?

According to the research, Friday is the best day.

When is the best time to send a tweet on Twitter?

If you’d like to get your tweets favorited and retweeted, send your tweets between 9 p.m.- midnight eastern time, or 4-5 p.m. eastern time.

84% of companies believe that social media enhances their existing customer service and customer relationships.

But they better do a good job of this because 53% of people who tweet at a brand for customer service expect a response within an hour. The number raises to 72% for those who have a complaint. This is why it’s a good reason to invest in social media customer service and social media resources.

Only 19% of businesses are using visual content in social media.

This is a big mistake. Visuals (photos, videos and memes) are more likely to be retweeted and favorited on Twitter, or shared on Facebook. Use the opportunity your competition isn’t. And check out our blog on “Visual Marketing Content.”

Keeping these statistics in mind, think of what you most want to achieve with your marketing goals. If you don’t currently have a dedicated resource for social media, you should seriously consider it—not only for marketing, but for customer service as well. Be sure you’ve identified your key demographic and find out which social media sites they frequent. Those are the ones you’ll want to have a presence on. And what you post is as important as how often you post. (See our previous blog for more thoughts on that.)

When you work with an experienced web developer, like Your Page Today, we’ll help you leverage your social media presence and outline a plan to enable you to reach your marketing goals.

Happy New Year from all of us at Your Page Today!

Your Page Today is a full-service web development company serving central Massachusetts—Barre, MA; Holden, MA; Auburn, MA; and Oxford, MA.

Special thanks to KC Associates on the business-to-community website for their research on this topic.