Facebook is a growing social media platform that hosts over 1 billion active users on a daily basis! If you have tried your hand at marketing on Facebook, then you know that while it’s quite easy to get likes, shares and clicks on funny cat photos and videos, it’s not always as easy attracting those ideal candidates to your Facebook business ads in the same manner. In order for a Facebook ad to be a successful one, it needs 4 key components, let’s have a look.
Visually Appealing Content: Facebook, like Google has an algorithm that indexes key phrases and those phrases are also counted within ads, so not only will your ad be placed in front of ideal candidates but if that content is visually appealing they will also be more likely to share that content to others. How can we make it visually appealing? By using more than just text, use outstanding images within your content to make it stand out from others. The way these images display is very important and understanding how to size them properly is even more important. Here are key image sizes to know when creating your Ads on Facebook.
- Cover image: 828 x 315
- Profile image: 180 x 180
- Shared image: 1200 x 900
- Shared link preview image: 1200 x 628
Relevant Content: Facebook keeps score of how relevant your content is! Since 2015 Facebook has been rating your ads and giving them a score based on relevance of image, content and audience destination. The more relevant your ad is in of these key points the higher your score is. A higher score means top placement over all other ads trying to rank for the same things as you, to the same ideal audience.
Value that Entices: An ad that contains value is always enticing to anyone that might have an interest in that service or product, and putting this value front and center of your ad gives it more of a push and helps ensure that your ad is more likely to be clicked on and shared.
Call to Action that is Clear: A beautiful, and valuable ad is great but without a clear and concise call to action they simply will not know what to do and the ad is then pointless. Always be sure that your ads have a clear call to action so that they know exactly how to engage in your product or services. Adding a sense of urgency never hurts either; something like “offer ends soon” is always a good motivational assistant.
