Did you know that your business website is the foundation of your digital marketing initiative? That means your potential and current customers or clients must have a positive experience when visiting your website. If your business website has not been updated in a while, chances are high that it needs a few website enhancements in order to keep your target audience engaged. Even if you have made some website enhancements or website makeovers a few years ago, digital trends are changing faster than the speed of light.

Your current website may very well feel old and outdated, which is not helpful for your greatest overall marketing tool. The good news is that there are a few website enhancements that will truly make your business website operate at it’s maximum capacity. The bottom line is that when you make your website more helpful and useful for your potential and current customers or clients they will want to stick around instead of fleeing to the competition. It took a lot of hard work, time, energy, and money to drive the traffic to your business website, it’s important to ensure that the traffic actually stays on your website.

Perhaps the most important of all the website enhancements is to fully optimize your page speed. Your customers or clients will be completely annoyed if it takes a long time for the pages to load. The bottom line is that consumers and business to business clients fully expect fast results when they’re accessing your website from their computers, tablets, and smartphones. You also need to ensure that your website includes attractive calls to action.

Have a call to action? Did you know that your customers or clients are already familiar with following visual based cues in order to determine the content that is valuable to them? The bottom line is that calls to action that include an obvious action word provides your customers or clients with the ability to navigate your website far more easily. In essence, they will be able to easily find the information they want without any hassles. Last but certainly not least, the last of the website enhancements that you should ensure are in place is the use of white space on your pages.

White space is necessary for a good website design. In essence, it makes your content more legible. White space also provides your customers or clients with the ability to focus on the elements that surround the text. In fact, white space around titles and text can actually increase your user attention span by approximately 20%.

Your Page Today LLC specializes in custom web site design, custom web site development, search engine optimization, monthly or weekly blog writing services, content management solutions and ongoing maintenance and support. Our company began its journey as an owner operated web Development Company in 2001. Back when websites were just that; web pages. With well over 18 years of hands on experience in the world of website design and development, we have the expertise to not only get your website up and running, but get it visible to those ideal prospects who ARE your target audience.

If you need help with website enhancements that will improve the overall user experience for your customer or clients, please contact us today. We look forward to working with you.