Did you know that a business logo is one of the main branding components for any company? In fact, it is typically the very first things that consumers relate to when someone talks about a product or service in person, on the phone, online, or through electronic messaging means such as email or texting. Logos can be so influential that the vast majority of marketing experts believe that they have the ability to actually manipulate consumers on a subconscious level. At this point you may be wondering if your current business logo is still affective. Maybe you need a new logo design.
The following information will provide you with a few reasons why updating your company logo may be a good idea. First and foremost, updating your company’s logo shows your target audience that your business is not only willing to change with the times, but that your business is also modern and up to date. In essence, it proves that your company is well aware of the recent styles and trends. You new and updated logo does not necessarily need to undergo momentous changes from your old logo. However, it should evoke a new and current feel.
That is a key factor because consumers typically flock towards brands that can keep up with current times as the world changes. Often time’s companies have logos that are a bit too complicated to understand. In essence, if your logo is confusing to consumers, or they simply can’t relate to it, than it’s time to make a change. Good business logos are simple and easy to understand, but also have the ability to catch the eye of the target audience. Complicated logos only leave consumers with a feeling of confusion, which is a turn off from the get go.
You certainly do not want to turn off your potential customers or clients in any way. Another good reason to update your company logo is due to the fact that consumers are always searching for new and exciting products and services. That means even if you make minor changes and updates to your logo the vast majority of consumers will see you as a new and exciting brand. Even if these consumers recognize your logo from previous interactions, an updated logo will help build the perception that your business is constantly reinventing itself.
In this regard, a new or updated logo may help you tap into new markets or areas of the market that you specialize in.
Your Page Today LLC specializes in custom web site design, custom web site development, search engine optimization, monthly or weekly blog writing services, content management solutions and ongoing maintenance and support. Our company began its journey as an owner operated web Development Company in 2001. Back when websites were just that; web pages. With well over 18 years of hands on experience in the world of website design and development, we have the expertise to not only get your website up and running, but get it visible to those ideal prospects who ARE your target audience.
If you need help updating your organization’s logo in order to enhance your brand recognition, please contact us today. We look forward to working with you.