How It Works

Every step of the custom web site design and development process …we’re always on the same page


During our initial consultation we will discuss and establish your web site goals and the purpose of your web site.
Please consider the following questions prior to our meeting:

  • Do you plan on using your web site as a lead generator?
  • Who is your target audience?
  • Will your web site have a call to action?
  • Would you like your clients or prospective clients to call you, e-mail you, fill out a form, visit you etc..?
  • Do you plan on using your web site as an informational tool only?
  • Is your web site an online tool for your clients?
  • Who are your top 5 competitors?

Setting Up: Prior to the design and development of your web site, we make sure that you own a domain name and have a hosting company for your web site. Assistance is available for domain name registration and the purchase of a hosting package, both of which are the clients responsibility.

Site Design: We begin this phase by gathering as much information from you as possible pertaining to your design preferences, your likes and dislikes within a web page layout. We ask that you provide examples of web sites that you like the look and style of. We then work with you to create a site map, your site map is a simple list of the pages that will be contained in your new web site. We then sketch a site layout this will help us determine the positioning of the most important elements on your web site, for example your main navigation, your logo, your content and more. Once we gather the necessary information we then develop a web page mock-up of what your site will look like. At this stage our designer will work closely with you to develop the look that will be visually pleasing user friendly and strategically compliments your goals.

Design Selection: After the initial mock-up is designed, we will send you a link (also accessible from our Client area) where you may review the design and submit any changes you would like. After any necessary revisions and upon approval of your design we then begin the development phase of your web site.

Content Provisioning: To eliminate any unnecessary delays we recommend that you have the majority of your copy or text written during the design phase of your project. We also offer content writing services for your convenience.

Web Development: After receiving your final approval on your mock-up, we will then begin developing the web site and web pages while incorporating the content that you provide. You may also provide any photos and images that you would like to use. We are happy to touch up any photos that need enhancing.

Pre-launch Evaluation: After the site is built you will be able to view your site to make sure that everything is exactly how you want it. At this point you may submit any desired changes to copy and then give final approval before the site goes live.

Web Site Launch: After your final approval and final payment has been received, your web site will then be published on your domain to the world wide web!

Ongoing Support: Once the web site is launched, if you have chosen to have your web site optimized for search engine visibility, we will then completely optimize your web site and submit your web site to search engines. Your Page Today offers web site maintenance for updating of content. We also offer content management systems and solutions for those of you who wish to be in the drivers seat and maintain your web site your self. Other services we offer to boost and maintain search engine visibility include, landing page content writing and creation and weekly or monthly blogging services.