Is your website is old and or outdated? If you answered yes to this question we have some good news to share. You may not need to start from scratch with a brand new website. In fact, you may only need some website enhancements that will give your website the makeover that it so desperately needs. The bottom line is that if your website looks old and ugly and or is slow and difficult to navigate you need to do something about it right away without delay.
If you fail to take action you will lose business. Here’s what happens. A potential customer conducts a Google search for services that are directly related to your business. Your website comes up on the first page of the Google search results. Good for you. That means you’ve done your job when it comes to Search Engine Optimization or SEO for short. You’re probably posting worthy articles to your blog on a regular basis. In essence, you’ve driven traffic to your website. (By the way we can help you with that as well.)
However, when your potential customers or clients arrive and your website looks like a train wreck they will jump ship rather quickly. Where do you think they’re going as soon as they leave your website? Your potential customers or clients are going directly to your competitor’s websites. If your competitors websites dazzle them and the products or services are good quality and priced right they will purchase from them instead of you. It’s simply a matter of human nature.
Would you step foot in a retail store that was in such bad shape that it appeared to literally be falling down all around you. No, you would not. You’d go down the street to the nice store that had the same items for relatively the same price. In today’s day and age speed is everything and consumers have very little if any patience as a whole. That means the function of your website is just as important as it’s appearance. Older websites that are built on older technology tend to work slowly.
So, even if your website looks good if it’s too slow than you’re potential customers or clients will also jump ship for your competitors websites. The exact same holds true if your website is difficult to navigate. Once again, your potential customers or clients don’t have the patience to spend extra time figuring out how to move around your website. Even if your website looks good and works fast, if it’s difficult to navigate than people will get off it and get on your competitors websites.
Your Page Today LLC specializes in custom website design, custom website development, search engine optimization, monthly or weekly blog writing services, content management solutions and ongoing maintenance and support such as website security and data backups. Our company began its journey as an owner operated web Development Company in 2001. Back when websites were just that; web pages. With well over 18 years of hands on experience in the world of website design and development, we have the expertise to not only get your website up and running, but get it visible to those ideal prospects who ARE your target audience.
If you need help with website enhancements, which is also known as a website makeover, please contact us today. We look forward to working with you.