Website maintenance is important for every business no matter how large or small the organization is. However, a great deal of business owners, operators, and managers are curious as to why they actually need it, especially when things are working fine. In order to answer that question, you need to think about maintenance on websites like you think about maintenance on automobiles. In essence, even a brand-new car requires a regular maintenance plan. If you skip the maintenance plan on your vehicle, you’re taking the unnecessary risk of damaging the machine.
For example, if you skip the oil changes the engine will eventually stop working. Why would you risk a brand-new vehicle that works perfectly fine by skipping oil changes? You wouldn’t. The same holds true for your website. If your website is relatively new or recently updated that means you spent a lot of money on it. You did this so that when your potential customers or clients visit your website, they will have a good first impression of your business. You know how important it is to keep up with the competition let alone dominate them.
So, you spend the money on an incredibly important marketing and advertising tool. Now it’s time to take care of it properly in order to ensure that it’s working at peak performance at all times. When you work with a monthly website maintenance service provider your website will always be up to date and secure on whatever platform it was created on. For example, the vast majority of contemporary websites are built on open-source platforms like WordPress. The thing is WordPress is always being updated with new security protocols.
In fact, new security patches, plugin updates, theme updates and even core file updates are often released for WordPress on a monthly basis. The bottom line is that it significantly reduces the chances that your website will be hacked if you keep your site files updated monthly. On the other hand, websites that fail to take part in a monthly maintenance plan risk getting their websites hacked or even broken. In the minimum, being hacked is a costly and time-consuming matter.
In a worst-case scenario being hacked can take down your entire website and in-turn, your entire business. A monthly maintenance plan with us also includes website backups. That means we back up all of your files and store them offsite securely. If your website does get hacked, the hackers simply cannot ruin your files. We have them ready and available so that we can restore your website as fast as possible.
Your Page Today LLC specializes in custom website design, custom website development, search engine optimization, monthly or weekly blog writing services, content management solutions and ongoing maintenance and support such as website security and data backups. Our company began its journey as an owner operated web Development Company in 2001. Back when websites were just that; web pages. With well over 18 years of hands on experience in the world of website design and development, we have the expertise to not only get your website up and running, but get it visible to those ideal prospects who ARE your target audience.
If you need help with monthly maintenance on your website in order to protect your business, please contact us today. We look forward to working with you.