How Your Blog Can Make You More Successful

What is a blog?

Think of a blog like an editorial column written either by you or a ghost writer for you, that shares your perspective on aspects of your industry and/or reveals your personality. It’s frequently updated, so that visitors will want to return AND so search engines will give you a high ranking. Fresh, relevant content is one of the keys to ranking high on Google and other searches, and your blog can provide this.

What your blog can do for you.

For a company, a blog is a way to connect with consumers. For example, if you own a landscaping business, and you get a lot of feedback from homeowners who have questions about which fertilizer is the best, you can turn this into a blog—recommending the best fertilizers, and warning readers of those that are least effective.

As we’ve said before, informative blogs help to position you as an expert in your industry. When it comes time to buy landscaping products or services, visitors to your website will think of you as a trusted partner.

For a professional, you can use your blog in multiple ways. Like the above example, you can blog about various topics within your industry to show that you’re knowledgeable. You can also make your blog a forum where you share your ideas or musings about life. This way, your personality becomes your brand. Readers will want to return to see what you have to say. At the same time, your name will get out there. Which brings us to the next purpose for your blog. . .

A blog is an excellent promotional tool.

You can use social media to alert readers to a newly posted blog on your website, supplying the link, along with a teaser to get them interested: “5 Unusual Anniversary Gifts,” “How to Keep Your House Warmer Than Your Neighbors’ This Winter.” When readers visit your blog, they’re likely to explore and discover what else is on your website. If they visit because of your blog, it becomes another portal to viewing the rest of your site. It’s a win-win.

How blogs work.

When you post a new blog topic, you want as many people as possible to know what you’ve just blogged about. Social media can help you spread the word. It’s all about getting traffic to your site.

Blog content.

It’s not only what you say, but the way you say it. You want to present information in a friendly, conversational tone that doesn’t read like an advertisement. You won’t get very far if you write: “Come on down to Johnson’s Pet Supply! We have everything you need for dogs and cats. . .” You want to present information that opens the door to an invitation to your readers—to check out what you have to offer or get a free consultation. If you’re not a great writer or don’t have a knack for the nuances of marketing copywriting, hire a professional who can deliver related topics for you—while also helping to promote you—regularly. It’s definitely worth it.

At Your Page Today, we not only specialize in crafting engaging blog copy, we also provide SEO-friendly blogs which help you rank higher in search engines. It’s an absolute must to be SEO-aware, not only on your blog, but also on your website. If you’re interested in starting your blog, we provide weekly, bi-weekly and monthly blogs, depending on your needs. Contact us today to take your business to the next level.

Your Page Today is a full-service web development company serving central Massachusetts—Barre, MA; Holden, MA; Auburn, MA; and Oxford, MA.