Pretty much everyone on the planet knows what a website is. However, a great deal of people are unsure of what the term website design actually is. If you own or operate a small to mid-size business than you should know, or at least be familiar with the term website design. If you don’t have a business website up and running at this point, you are not only behind the times, but are at risk of losing business to your competition. So what exactly is website design? First and foremost, website design, also known as web design, refers to the design of personal and business websites that are displayed online.

Website design may also refer to the actual user experience in regards to a website as opposed to the programming and or software that is involved with the website. At one point, website design was solely focused on the design aspects of website for desktop and laptop computers. However, it now includes the design aspects of websites for mobile devices such as smartphones and tablets. So what does a website designer actually do? In essence, they work on multiple aspects of the website including the way the website appears to the viewers, the layout of the website, and in certain situations the content of the website.

By the appearance of the website we are referring to the images, colors, and fonts that are being utilized and how they are being utilized. By the layout of the website, we are referring to how the information is categorized, prearranged, and organized. A great website design is not only simple to navigate; it is also pleasing to the eye, and fits the brand image of the business or person. A great deal of websites are designed to be simple in order to avoid distraction for the viewer, however the website must also capture the attention of the target audience who will view the website.

It is a fine line to say the least. A well designed website must also build trust with the target audience by eliminating as many frustrating aspects as possible. The main two (2) types of website design methods that work best on both desktop applications and mobile applications are the responsive and adaptive design methods. Responsive website design focuses on how content moves depending on the screen size it is being view on. On the other hand, adaptive website design is fixed in regards to layout sizes that match the most common screen sizes.

It is incredibly important to design a website layout that appears as consistent as possible between the various devices, which is why it is always a good idea to work with an expert who specializes in website design.

Your Page Today specializes in custom web site design, custom web site development, search engine optimization, monthly or weekly blog writing services, content management solutions and ongoing maintenance and support. Our company began its journey as an owner operated web Development Company in 2001. Back when websites were just that; web pages. With well over 18 years of hands on experience in the world of website design and development, we have the expertise to not only get your website up and running, but get it visible to those ideal prospects who ARE your target audience.

If you need help with website design please contact us today to review our vast array of solutions. We look forward to working with you.