If you have an older website that isn’t performing as well as it used to, it’s time to ask yourself will website enhancements make a difference, or should you start from scratch with a brand-new website? The good news is that a website enhancement or website makeover is a lot less expensive and can be quite effective. When people visit your site, they see it as a reflection of your organization. If your site looks professional and is loaded with useful information readers will see you as an authority figure and expert in your industry.
However, if your website looks poorly designed and structured and/or out-of-date then your potential customers will make the same assumptions about your company. In essence, your website should highlight your products and/or services. The layout should look harmonious and consistent. As your website grows and matures it becomes obvious that certain parts just aren’t working well anymore and are becoming outdated. A website makeover could very well solve these problems without having to start from scratch with a brand-new website.
In addition, your business website needs to be mobile friendly and responsive in the current day and age. We are now a smartphone society. In fact, the average consumer in the United States is spending twice the number of hours searching on our smartphones as we are on our computers. That means ignoring the mobile market is incredibly risky. It is now common practice to ensure that your website is both mobile friendly and has a responsive design. So, what is responsible design? It’s a bunch of techniques that allow a website to flex and adapt to the size of the screen it’s being viewed on.
For example, a potential customer opening your site on a small smartphone could be shown on the same site as the person opening it on their laptop. For many businesses, it may even make sense to design your website with a mobile first mindset. Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how websites will be built and updated for the decade to come.
The bottom line is that if you haven’t updated your website in a while the chances are that you may be driving mobile users and potential customers away.
Your Page Today, LLC specializes in website enhancements for your business or organization that will not only help define your objective, but also make you stand out from the competition. A website enhancement goes a long way in establishing your company as a valid and trustworthy entity.
Please contact us today for more information. We look forward to helping you. Your Page Today LLC specializes in custom website design, custom website development, search engine optimization, monthly or weekly blog writing services, content management solutions and ongoing maintenance and support such as website security and data backups. Our company began its journey as an owner operated web Development Company in 2001. Back when websites were just that, web pages. With well over 20 years of hands-on experience in the world of website design and development, we have the expertise to not only get your website up and running but get it visible to those ideal prospects who ARE your target audience.