Online Marketing Blog

You May Need a New or Updated Logo Design

Did you know that a great logo can have a tremendous impact on your small business? Every once in a while a logo is so good that it stands the test of time and never needs to be updated or completely re-created. However, most companies need to update or even completely redo their logo in order to keep up with the changes in the business, the current marketplace, and the world as a whole. This holds particularly true for organizations that have been in business for the long haul. In essence, the logo that worked for you 15-20 years ago may [...]

2022-10-22T07:37:31-04:00October 22nd, 2022|CT Logo Design, Custom Logo Design Company|

Website Security Is Key Even for The Smallest Businesses

Did you know that website security is key even for the smallest businesses? This is due to the fact that many computer hackers go after the fruit that’s on the lowest branch. That basically means they’re looking to break into small websites that have little to no website security. Do you know why? It’s because breaking into small business websites is easy and it pays off. Let’s say you own a small lawn mowing business and are under the impression that a computer hacker would never bother breaking into your website in order to steal your information and your clients information. [...]

Website Design Is Incredibly Important

Did you know that your website’s design is an important part of your online marketing presence? In order to build a better website for your business, you must understand the importance of web design. Business owners and operators who are looking into redesigning their current business websites are often curious as to the importance of the design concept. They want to know how it will impact their target audience and their business overall. There are many reasons why website design is so important. First and foremost, when your potential customers visit your website, it provides them with their first impression [...]

Will Website Enhancements Make a Difference?

If you have an older website that isn’t performing as well as it used to, it’s time to ask yourself will website enhancements make a difference, or should you start from scratch with a brand-new website? The good news is that a website enhancement or website makeover is a lot less expensive and can be quite effective. When people visit your site, they see it as a reflection of your organization. If your site looks professional and is loaded with useful information readers will see you as an authority figure and expert in your industry. However, if your website looks poorly [...]

A Professionally Designed Logo is Key for Your Business

Did you know that a professionally designed logo can make the difference between dwindling interest and ultimate success? This is due to the fact that a well designed logo will make a great first impression for your potential customers or clients. People typically make decisions on a business within the first third of a second of their first encounter. That my friends is an incredibly quick time frame. In essence, your logo and company name is the first thing that they see. Oftentimes a well-designed logo is enough to hook a potential customer or client. That means the color, font, size [...]

2022-05-11T07:10:23-04:00May 11th, 2022|CT Logo Design, Custom Logo Design Company|

Your Website Maintenance Should Start With Routine Backups

Did you know that your website maintenance should start with routine backups? A back up of your website contains all of the necessary files needed to restore the website back to a time when it was functioning properly (the exact time the back up was made). It also goes a long way if an employee accidentally deleted something important, your website is hacked, or a theme or plugin update or download harms or breaks your website. However, many small business owners still ask if website backups are necessary? The answer is a resounding yes. Website backups are completely necessary. The bottom [...]

2022-06-27T09:05:57-04:00April 26th, 2022|Website Backups, Wordpress Website Backups|

Monthly Maintenance Keeps Your Website Safe and Sound

Do you remember when you got your first bicycle? It was shiny and new and by far your most prized possession. You probably did whatever you could in order to take care of it. That included washing it on a regular basis, making sure that the tires were full of air, and keeping the bolts tight. Just like your first bicycle, your website also requires a bit of maintenance in order to ensure that it looks good and of course works properly. In fact, a monthly maintenance plan will go a long way in keeping your website safe and sound. Once [...]

2022-04-20T08:20:11-04:00April 20th, 2022|Web Site Security, Website Backups, Website maintenance|

Computer Hackers Can’t Be Stopped 100% of the Time

As soon as the latest and greatest cyber security system is put into place, computer hackers are working hard to break the code. Eventually, some succeed, which is why computer hackers can’t be stopped 100% of the time. However, a good cyber security system can stop the vast majority of computer hackers. The best computer hackers are going after the larger corporations because the prizes are bigger. So, if you own or manage a small or even mid-size business and have a strong cyber security system in place that’s constantly being updated, chances are you’ll be ok. The computer hackers who [...]

Website Development Factors

If you own or operate a small company and don’t have a fully functional website that keeps up with the times than you may very well lose business to your competition. Moving forward, it’s important for you to build a comprehensive website that will impress your potential customers or clients. Your best-case scenario is to work with a professional website development company. However, you should be well aware of some basic website development factors before you start the process. That way, you’ll be able to tell if the website development company will do a good job on your project. You need [...]

Website Design For Your Small Business

You’re either starting a new company or realize that you need a brand-new website design for your existing small business. Either way, it’s important to work with a professional website design company that can deliver exactly what you want. So, how can you tell if you’re choosing the right company or person to work with? The good news is there are a few traits that you can look for. It’s important to work with a web designer that has technical skills. However, they should have more than that going for them. For example, a website design company, particularly the website designer, [...]

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